Yimeng intangible heritage steps out of seclusion to reach the public
Leaving the spotlight of film visual effects behind, Wang Hao settled amid the earthly charm of Yimeng. Committed to safeguarding treasured traditional crafts and inheriting local cultural lineage, he has interviewed over 500 ICH inheritors. Through free design empowerment, the construction of supply and marketing networks and the establishment of rural workshops, he has explored an innovative model for the living inheritance and sustainable commercial development of intangible heritage. The ancient folk crafts of Yimeng, once hidden and unknown, are now accessible to everyday people.