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Innovative festival experiences fuel summer consumption at Qingdao International Beer Festival

Creative immersive festival scenarios keep boosting summer cultural tourism consumption at the ongoing 36th Qingdao International Beer Festival. The Laoshan sub-venue has pioneered the amusement-park-style festival mode. It integrates business formats such as tech-driven interaction, themed specialty markets and family leisure facilities to create all-round immersive consumption scenarios. Surging festival popularity has boosted revenue growth in supporting cultural tourism sectors including local catering and accommodation, unleashing the potential of domestic demand and fueling high-quality growth of the urban summer economy through featured festival events.

2026-07-21 15:03:46

China Junior Squash Open hits new high in participants

From July 15 to 19, the 2026 China Junior Squash Open was held in Jining, Shandong Province. The event attracted more than 450 junior athletes from 15 countries and regions including the United States, Canada, Malaysia and Hong Kong of China, hitting a new high in the number of participants among domestic junior squash tournaments in recent years.

2026-07-20 17:46:50

36th Qingdao International Beer Festival kicks off grandly

The 36th Qingdao International Beer Festival will run from July 17 to August 15 in Qingdao. Three core venues are set up in the West Coast New Area, Laoshan District and Qingdao’s old town, while other districts and county-level cities will launch concurrent themed activities including beer carnivals. The festival presents over 2,300 beer brands from home and overseas. It adopts the "Beer Plus" development model by linking film, sports and other business sectors to build diversified consumption spaces. Spectacular shows including drone light shows, high-altitude firework displays and tech-based interactive experiences will be staged during the event.

2026-07-17 17:43:04

National showcase of art programs held in Linyi, advocating new social customs

Recently, a national showcase of outstanding artistic performances featuring the transformation of outdated rural customs was held in Linyi. As a regular supporting event of the China Conference on Social Etiquette and Civility in Rural Areas, the activity solicited original works nationwide and selected 12 fine programs for the stage. All works were written, directed and performed by local villagers, filled with authentic rural charm and sincere feelings rooted in daily life. The event demonstrated nationwide achievements in transforming undesirable rural customs, promoted civilized rural manners via grassroots cultural activities, and depicted a vivid scene of harmonious and beautiful countryside.

2026-07-17 16:37:35

Conference on social etiquette and civility in rural areas kicks off in Linyi

The 2026 China Conference on Social Etiquette and Civility in Rural Areas themed "Civility Builds Better Rural Areas" kicked off in Linyi, Shandong on July 16. Relevant rural civility construction cases and the 2026 National Report on Social Etiquette and Civility in Rural Areas were released at the main venue. Five parallel sessions will be held, namely Popularizing the Party’s Innovative Theories across Villages and Households, Inheriting Fine Farming Civilization, Deepening Custom Reform in Rural Areas, Boosting the Development of Rural Culture, and Fostering Rural Civility Through Urban-Rural Collaboration. The conference will also stage a showcase of outstanding national performances featuring achievements in improving rural customs.

2026-07-16 10:58:38

Shandong & World Cup | Zhongtong supports World Cup with green transport solutions

During the 2026 FIFA World Cup, 42 Zhongtong N12 dual-power trolleybuses were put into operation in Mexico City to operate exclusive fan shuttle routes for tournament matches. Custom-engineered to suit the city’s high altitude and extended daily tournament shifts, the vehicles feature a dual-power supply system that balances environmental protection and flexible off-wire operation. Zhongtong deployed a local 7×24-hour maintenance team to deliver round-the-clock after-sales support. Delivering stable transport capacity for huge crowds of spectators, these vehicles serve as a benchmark of green transport built through Shandong’s intelligent manufacturing, showcased at the World Cup.

2026-07-15 16:40:17

Chinese Village | Red culture nurtures civilized rural customs in Shandong’s Donggaozhuang village

As the birthplace of the revolutionary song "Marching with the Communist Party," Donggaozhuang Village in Yinan County, Shandong, leverages its red heritage to nurture civilized rural customs. The village has set up a village residents' art cooperative. Through immersive stage shows and red-themed folk arts, it promotes civilized cultural norms while increasing villagers' incomes. Meanwhile, workshops featuring intangible cultural heritage generate local employment. New residences built for three-generation families further consolidate family ties. All these efforts have forged an exemplary model integrating red culture, common prosperity and sound rural governance.

2026-07-14 10:36:47

Shandong & World Cup | Hisense showcases China's tech prowess in key fixtures at 2026 World Cup

The FIFA World Cup serves as a global testing ground for China’s technological prowess. A wealth of Shandong-manufactured products can be spotted at stadiums of the 2026 FIFA World Cup. Qingdao-based Hisense, a three-time World Cup sponsor, provides RGB-Mini LED screens for VAR systems to support referees, hailed as "China’s fourth referee". Latest RUNTO data shows that Hisense RGB-Mini LED TVs claimed a 70.5% share of the global market in the first quarter of 2026, ranking first worldwide. Its products are available across 77 countries and regions globally.

2026-07-13 14:36:12

Chinese Village | Credit incentive and countryside charm: Shuilianyu's rural governance innovation

Rooted in the red heritage of Menglianggu and guided by Party leadership, Shuilianyu Village in Mengyin County, Shandong Province fosters a sound rural ethos. The village runs a moral credit incentive system and holds regular Beautiful Courtyards evaluations, where eligible households exchange points for daily necessities. It also raises villagers’ incomes through homestays and rural tourism, forming a rural civilization model driven by red cultural cultivation, credit-based governance and industrial revitalization.

2026-07-13 14:23:11

Chinese Village | Zhucun Village in Linyi cultivates civilized rural customs rooted in red heritage

Zhucun Village in Caozhuang Town, Linyi City, Shandong province, is a state-listed traditional ancient village. Back in 1944, the 8th Steel Company fought valiantly to protect the village, with wartime sites preserved to this day. Locals uphold the custom of serving the first bowl of dumplings to fallen heroes. Leveraging red cultural tourism and wicker weaving industries, the village has earned the title of National Civilized Village, forging a path to common prosperity by integrating red heritage, eco-tourism and local industries.

2026-07-12 14:53:27