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International media experience century-old beer culture in Qingdao

2023/10/13 11:11:51

On the opening day of the 4th Qingdao Multinationals Summit on October 11th, mainstream media outlets from Italy, Japan, Kazakhstan, Portugal, Russia, South Korea, Vietnam, and other countries visited Tsingtao Beer Museum,experiencing the charm of century-old beer culture.

The media delegation learned through the visit that Tsingtao Brewery Co., Ltd. was founded in August 1903 in Qingdao, with 120 years of development history. As one of the earliest breweries in China,it is now among the world’s top 500 brands. With a value exceeding 240.689 billion yuan, the brand has been leading China’s beer industry for 20 consecutive years.

Tsingtao Brewery owned more than 60 breweries in 20 provinces, municipalities and autonomous regions in China, whichis now the fifth largest beer producer in the world with products exporting to more than 120 countries,leading the domestic beer industry in terms of both company scale and market share.


“I love Tsingtao beer. It's a good opportunity to put people in contact because you can stay together with a glass of beer.” saidCLEMENTIMARCO, a journalist from RAI. He also said that the fourth Qingdao Multinationals Summit has built a good exchange platform for enterprises.

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