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China GRTAE, a great success in Dongying, Shandong

2023/5/15 15:43:56   source:sdchina.com

On the morning of May 15th, the 13th China (Guangrao) International Rubber Tire & Auto Accessory Exhibition (China GRTAE) kicked off in Dongying City, Shandong Province.

Centering on rubber tires and upstream and downstream industries, China GRTAE shows the new products, technologies and services of rubber tires and related industries. Held both offline and online, it embraced a series of activities such as exhibitions, opening ceremony, parallel forums, brand promotion, and press conferences.

Since 2010, China GRTAE has been successfully held for ten consecutive years.With six indoor and outdoor exhibition areas, this year’s China GRTAE focused on tires, wheels, rubber machinery, raw and auxiliary materials, automobile insurance, automobile parts and so on. With an exhibition space of 48,000 square meters, it attracted more than 750 exhibitors, setting a record high. It also attracted a total of 50 enterprises that are top 75 global tire companies and Global Fortune 500 enterprises, including Goodyear, Continental and Dunlop. The participation rate of well-known enterprises in the tire industry reached over 70%. Meanwhile, more than 800 exhibitors participated in this year’s exhibition online , 15% more than last year.

Figures show that this year’s China GRTAE attracts over 800 foreign merchants and 20,000 professional visitors, including seven important overseas business groups from Nigeria, Russia, the Middle East (Dubai).

Seven high-level forums, including the China (Guangrao) International Tire Day Forum (May 15th) and the Innovation and Development Forum of Urban Conference and Exhibition Industry, were held concurrently.

Compared with previous sessions, products displayed this year were more technological and richer in contents. Participating enterprises held diversified supporting activities including new product release, production introduction meeting, and docking and exchange meetings.

So far, Guangrao County has organized the “Overseas Promotion of Chinese Tire Brands” for five consecutive years, and launched online special events for ASEAN, Pakistan, Mexico, Russia and RCEP member countries, with favorable achievements made.

The comprehensive production capacity of radial tires in Guangrao County reaches 176 million, accounting for about half of that of Shandong Province and a quarter of the national total. Moreover, the county has 7 China Famous Brands, 17 famous trademarks in Shandong Province, over 200 overseas product certifications and 364 registered trademarks in Madrid. Its five tire enterprises have set up seven branches in Hong Kong of China, Vietnam, Laos, and other countries and regions.

In 2022, the rubber tire industry in Guangrao County achieved a total industrial output value of 33.77 billion yuan, with an export value of 21.76 billion yuan, up 9.6% YoY. Six enterprises in Guangrao have successfully been listed as top 75 global tire brands. The rubber tire industry in Guangrao has been identified as the demonstration base for foreign trade transformation and upgrading by the Ministry of Commerce.

 

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