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Shandong sets up grain and oil industry alliance

2019/12/12 16:59:33   source:sdchina.com

Shandong Grain and Oil Industry Alliance was established in Jinan, Shandong Province on Dec. 12, 2019. 34 grain and oil enterprises joined the alliance and became the first batch of members. The first regional grain and oil brand “Grain and Oil Golden Triangle” was released at the same time.

In recent years, Shandong has made great efforts to promote the development of grain industry, lay emphasis on building the public brand “Qilu Grain and Oil”, and fully implement the “High-quality Grain Project”. “The establishment of Shandong Grain and Oil Industry Alliance is to gather the power of industry, enterprises and entrepreneurs to build an interactive, coordinated and innovative cooperation platform in line with the idea of gathering resources, optimizing the industrial chains, giving play to the overall benefit and building industrial brands, so as to serve the building of the ‘Qilu Grain and Oil' brand and the member of the alliance,” said Wang Weihua, director of Shandong Provincial Food and Strategic Reserves Administration.

The first regional grain and oil brand “Grain and Oil Golden Triangle” was released at the launch ceremony of the alliance. Gao Yuhua, director of Binzhou Food and Strategic Reserves Administration, introduced the Grain and Oil Golden Triangle brand. He said that Binzhou will strengthen the resonance between Grain and Oil Golden Triangle and other grain and oil brands, and give full play to the multiplier effect of the brand to serve enterprises and make contributions to the upgrading and transformation of the grain industry, the transformation of new and old driving forces, and high-quality development.

The regional grain and oil brands of Linyi, Weihai and other cities are on the drawing board.

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Sponsor:Information Office of Shandong Provincial People’s Government