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Alibaba's Singles' Day sales top $38 billion

2019/11/12 8:55:43   source:CGTN

It's a new e-commerce world record. China's Alibaba reported 268 billion RMB ($38.4 billion) in sales in 2019 Singles' Day shopping bonanza.

Singles' Day sales on Alibaba's Tmall is considered an economic barometer of China, and this year, sales volume reached a new peak in a shorter time.

It broke last year's full-day transaction record of 213.5 billion yuan, taking about 16 hours and 31 minutes.

Sales hit 100 billion yuan just 63 minutes after it kicked off on midnight Monday. Last year, it took one hour and 47 minutes for Tmall to reach 100 billion, and the year before that, it took nine hours and four seconds.

The time it took to reach 100 billion yuan during the 24-hour online shopping festival. Graphic: CGTN

Alibaba reached 10 billion yuan in just one minute and 36 seconds, 29 seconds faster than last year, and sales reached 50 billion yuan in 12 minutes and 49 seconds. Last year, it took 26 minutes and three seconds to reach that threshold.

Chinese e-commerce giant Alibaba launched the annual online shopping promotion on November 11, 2009, a day many young Chinese celebrate as Singles' Day or Double 11, since the date has four ones together.

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