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SDCIF wraps up in Jinan, Shandong

2018/10/16 14:15:02   source:sdchina.com

The 7th Shandong Cultural Industries Fair (SDCIF) wrapped up in Jinan, east China’s Shandong Province on October 15, 2018. Compared with the previous years, this year’s fair has greatly improved in its level of internationalization, marketization and specialization. In particular, exhibition areas concerning cultural reform and development, cultural science and technology, industrial integration, and creative design exhibition area have become highlights of the event.

The five-day fair presented the visitors with the newest and best things to make them enjoy another style of life and cultures in the past and in the future.

24 series of forums and other activities were held, attracting over 1,250 cultural and creative enterprises and institutions from more than 30 countries and regions as well as inside and outside the province to participate in the exhibition. The exhibition audience and the transaction volume of on-site cultural products reached a new record high.

The fair has solicited 300 projects of cultural industry, with a total investment of 728.3856 billion yuan and a financing amount of 151.124 billion yuan. Six projects were signed at the fair with an investment of 121.68 billion yuan and a financing amount of 8.5 billion yuan. The projects cover such fields as cultural tourism, film and television, publishing and media industry, creative design, cultural exhibition business and cultural manufacturing.

SDCIF TAKES ROOT IN PROFOUND QILU CULTURE

What is the most impressive part of the fair this year? It must lie in visitors’ experience at the fair and its extension to life and culture. Centering on the theme of "New Era, New Growth Driver, New Creativity and New Development", the exhibition conforms to the development trend of modern cultural industry at home and abroad and covers ten industry fields, including film, television, audio and video, media publishing, entertainment, creative design and cultural software.

The fair not only gathered a batch of cultural creative products and new types of business, but also presented the industrial integrated development of culture and tourism, technology, finance, marine industry, modern agriculture to promote the development of new business types of the cultural industries.

The fair takes root in the profound Qilu culture and integrates the regional characteristics of Qilu culture into the exhibitions, forums and all kinds of cultural activities. The promotion of such five Shandong’s brands as Qilu Culture, Confucian Culture, Creative Shandong, Fashion Shandong and Civilized Shandong is a powerful demonstration of Shandong’s image.

INTERNATIONAL AND TECHNOLOGICAL ELEMENTS SHINE AT SDCIF

The 7th SDCIF has substantially increased the exhibition areas and number of participating countries. It’s reported that 30 countries including Germany, Japan, South Korea, India, France, Sri Lanka and Ghana participated in the fair, presenting people with traditional arts and crafts, creative design, intangible cultural heritage, cultural tourism and distinctive performances.

In addition to the international elements, the fair further highlights “culture plus technology” elements, fully displaying the great achievements of the integrated development of culture and digital creative industry. The fair focused on VR (visual reality), AR (augmented reality), holographic imaging, digital cultural equipment and software, and actively promoted the payment model of cultural products such as online video, online music and internet literature.

UNIQUE SHANDONG CHARACTER AND QUALITY COME INTO SHAPE

In recent years, Shandong has always paid attentions to the key issues, released intensive measures, promoted the transformation and upgrading of cultural industry, and put great efforts into the improvement of industrial quality and efficiency. The value added of Shandong’s cultural industry increases by over 15% annually in average, well above the GDP growth in the same period.

A great city deserves a great fair. The 7th SDCIF, so to speak, is like a shining mirror, reflecting Shandong’s cultural and creative industries' yesterday, today and tomorrow. It is not only a telescope for Jinan citizens to see the world, but also a window for the world to know more about Shandong and Jinan. 

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Sponsor:Information Office of Shandong Provincial People’s Government