The mobilization meeting of the 7th Shandong Cultural Industries Fair (SDCIF for short) was held in Jinan on 11 September. It’s reported that the 7th SDCIF will be held from 11 to 15 October in Jinan Shungeng International Convention and Exhibition Center in Jinan, East China’s Shandong Province. The theme of the 7th SDCIF is “New Era, New Driving Force, New Creativity and New Development”.

The fair is aimed at enhancing the exchange and cooperation between domestic and foreign cultural enterprises.

The fair will fully tap into the resources of Qilu culture, and through project advertising, trading, achievement demonstration, themed forums and cultural performance to display the characteristics of Qilu culture and the new achievements made by Shandong in reform and development in recent years so as to polish the brand of Qilu culture.

DISPLAYING THE NEW BUSINESS PATTERN

The fair will focus on shifting the old development driving force into the new, demonstrate the integrated development of culture and tourism, science and technology, finance, marine, modern agriculture, especially through the integration with big data, cloud computing and artificial intelligent, and promote the development of emerging forms in cultural industry.

STRENGTHENING INTERNATIONAL COOPERATION

As the fair has passed the UFI certification, the fair will centre on the “B&R” Initiative, step up efforts to attract foreign investment, add more international elements, showcase a group of well-known and influential overseas enterprises and products, advance the exchange, cooperation and win-win results among cultural enterprises at home and abroad.

REINFORCING MARKET OPERATION

The fair will give full play to the positive role of the market in the allocation of cultural resources, give better play to the organization, guidance and service functions of the government, adhere to the principle of holding government-run meetings and enterprise-operating exhibitions, increase efforts to cultivate market players, and attract social forces to participate in the operation, development and operation of the fair.

BALANCING SOCIAL AND ECONOMIC BENEFIT

The fair will prioritize social benefit, tap the economic potential of the fair and drive the rapid growth of transportation, logistics, catering, accommodation, tourism and consumption. In addition, the fair is going to increase the number of professional exhibitors and purchasers, promote cooperation and trade among projects and enhance the efficiency of trade during the fair.

EXPANDING PUBLIC ENGAGEMENT

The fair is committed to increasing efforts in benefiting the masses with culture, promoting rural cultural rejuvenation, carrying out a series of colorful mass cultural activities, including bringing the fair to the campuses, to the communities, to the enterprises and to rural areas, so as to encourage the public to attend the fair while meeting the people’s aspiration for and expectation of a better life.