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Tencent expands UK presence by signing creative partnership deal

2018/5/10 10:19:56   source:China Plus

Chinese tech giant Tencent has announced several high-profile deals to help British creative companies tap the Chinese market.

The Shenzhen-based company has signed a memorandum of understanding with the UK Department of International Trade on Wednesday in London.

The pact is designed to deepen ties between the social media-to-gaming giant and Britain, a key Chinese trading partner.

Seng Yee Lau, senior executive vice-president of Tencent, says the agreements will see the company use its digital technology strength to help bolster the UK's creative and cultural industry products.

Liam Fox, the UK's secretary of state for international trade, says the deals will "accelerate the growth of the global digital creative industries, in which the UK is a world leader".

In the film sector, Tencent's subsidiary, Penguin Pictures, will work with the BBC in a three-year partnership on co-production and content distribution.

The deal comes in the wake of last year's successful co-production of the nature documentary "Blue Planet II," which garnered a record-breaking 220 million views, partly thanks to huge viewer numbers in China.

Other collaboration agreements include the creation of a British version of the "QQ Speed Mobile Game," a 3D-mobile racing game launched in 2017, which has 100 million registered users.

A partnership with Nature Research will also support collaboration between the healthcare industry and AI research in the UK and China.

Tencent, one of China's top three internet companies alongside Alibaba and Baidu, is a pioneer in China's digital economy growth.

It's best known as the parent company of WeChat.

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