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Shandong Yuangen leads the industry through science and technology

2018/4/24 9:21:02   source:sdchina.com

Shandong Yuangen Petroleum Chemical Co. Ltd. was awarded Top-quality Brand in China’s Lubricant Industry on March 15 after winning the title of National Product and Service-Quality Integrity Model Enterprise, attracting much attention from the society. Benefiting from the reform and opening-up, the company, after 25-year development, the company, has been keep pace with national policies and formed its own development pattern, showing the brilliant development history and achievements of national brand. Recently, journalists have gone deep into the company, a large wheel of lubricant oil on the fast track, to find out how a significant role it played in China’s process of reform and opening-up.

The south gate of Shandong Yuangen Petroleum and Chemical Co. Ltd.

A WORLDWIDE VICTORY IN TRANSFORMATION FROM INTERNEAL SUPPLY TO MARKETIZATION

Though few people know the lubricant oil, it is bound up with our daily life. Whether high-speed train, plane, cruise or elevator, automobile, excavator, no machine can keep run normal without the lubricant oil. Shandong Yuangen was established as a complementary company of Shantui Group, one of China’s top manufacturers of construction machinery. In such a small workshop, an11-people team of Shandong Yuangen started their businesses in planned economy.

Yao Lianzhi, president of Shandong Yuangen Petroleum Chemical Co. Ltd.

Shandong Yuangen produced their first barrel of packed oil in May, 1993 and spent only one year on realizing volume production and meeting the demand of Shantui Group for machine oil. That is when the company began to transform from an internal-supply company to market-oriented enterprise.

The tank battery of base oil

With the expanding brand and market influences, the company now owns more than 1000 agents and 4000 dealers in over 30 provinces, municipalities and autonomous regions across the country, and set up its first overseas office in Singapore in 2014Its sales network now covers dozens of countries and regions.

The tank battery of lubricant oil

To realize its strategic planning, Shandong Yuangen established strategic cooperative partnerships with Sinopec, Formosa, SK of South Korea and the Lubrizol Corporation of the US, laying a solid foundation to the company's long-term development. Industrial statistics shows that the company has ranked first in domestic yield and sales volume of construction machine oil for 12 consecutive years, and ranked the top three in domestic lubricant industry. The company has won the titles of "National High-tech Enterprise""National AAA-grade Enterprise of Good-Conduct on Standardization""Key High-tech Enterprise of National Torch Plan ""National Quality Integrity Model Enterprise" "China Engineering Machinery Industrial Oil Production Base ""Top 500China Petroleum and Chemical Enterprises""AAA-Grade Quality Credit Enterprise""Top Ten Most Influential Brands in China's Oil Industry”, and so on.

Yuan Junzhou (1st from right), the leading talent of Mount Tai industry and the chief engineer of the company, instructs workers in the workshop.

When it comes to the original intention of the commitment to excellence, Yao Lianzhi, president of Shandong Yuangen Petroleum Chemical Co. Ltd.said that it is important (for a company) keep up with the pace of the times, make good use of bonus policies in the new era, and seize the opportunity of shift in driving forces of development to strengthen the reform and innovation, keep upgrading the production equipments, apply the latest scientific and technological achievements to the products and expand new growth pole, further strengthen innovation-driven forces, play the leading and support role of talents in the economic transformation and upgrading and achieve the high-quality development by leaps and bounds.

Lubricant oil

The exhibition hall of Shandong Yuangen Petroleum Chemical Co. Ltd.

CREATIVE THOUGHT CONTRIBUTES TO YUANGEN’S HOLISTIC DEVELOPMENT

As a pacemaker in domestic lubricant industry, Shandong Yuangen has always been committed to the "integrity-based" business philosophy, focusing on product research and development, and the application of latest scientific and technological achievements.

Production line of lubricant oil

Facing a market with more than 2000 domestic lubricant manufacturers in China, how to change the way of thinking and improve market competitiveness, has been a hot issue in the industry. In terms of industrial lubricant, the company has been focusing on forging high-end products, while creatively developing a new tailored model for the company.

The plant of Shandong Yuangen

Shandong Yuangen consists of over 70 technological researchers, technical maintenance personnel and 100 workshop workers, among which half are technological researchers. The Company is equipped with ICP-AES, Nitrogen Analyzer, Anton Paar-DMA4100M Densimeter and many other internationally-advanced inspection equipments. More than 600 tons of lubricant oil is used in research and development, among which more than 100 tons of lubricant oil are stored in the glass bottles as test sample.

The reserch and development center of Shandong Yuangen

"HP hydraulic oil is definitely a blockbuster among the products we launched for engineering machinery in recent years ", said Yuan Junzhou, the leading talent of Mount Tai industry and the chief engineer of the company, “The researchers have overcome lots of difficulties and extended the service life of traditional hydraulic oil to 5500 hours from 500 hours." "Once the performances of lubricant can be improved and its life span extended, the enterprise will not only realize the target of energy and environment conservation, but also will save more costs," Yuan added. Researchers of Shandong Yuangen began to develop HP series long-life and heat-resisting hydraulic oil featuring energy conservation and environmental protection in 2014. After thousands of times of experiments in nearly one year, finally they succeeded, to extend the service life of hydraulic oil. The new product is of high temperature resistance, better abrasion resistance, long oil draining period, fuel saving and other advantages.

The workshops of Shandong Yuangen

At present, the company produces more than 1700 varieties of lubricant oil in 7 series including motor lubricant oil, engineering machinery lubricant oil and industrial lubricant oil. The enterprise has won four first prizes of national scientific and technological progress, one prize of National Torch Project program, obtained more than 70 national patents, and participated in the formulation of 3 national standards, various industrial standards and provincial-level standards. In December 2017, the company was awarded the National Intellectual Property Rights Dominant Enterprise.

INNOVATIVE DEVELOPMENT HELPS YUANGEN SOAR

The first agents meeting in May 1988 is regarded as the prologue to the tremendous change of Shandong Yuangen. It’s not until 2008 the market ushers in a blowout of development and the annual sales volume of the company also exceeded 1 billion yuan. The company keeps expanding over time, followed by the growth of various data and different certification. The company has passed ISO9001, ISO14001 and ISO/TS16949, OHSAS18001, HSE, certifications of Mercedes-Benzes, Volkswagen, Weinmann, NYSE: CMI, Volvo, ZF Friedrichshafen AG and certification of American Petroleum Institute (API). The products have been selected as designated as loading and after-sales service oil by famous enterprises at home and abroad.

Storge area of base oil and additive

If we say the expansion of production scale is the driving force of enterprise development, no doubt “revitalizing enterprise through science and technology" is definitely the lubricant oil of company operation. The spirit of keeping innovation and forging ahead has been the thought of development of Shandong Yuangen in the process of conquering market.

Loading and transportation of the oil products

"At the beginning of its establishment, the company has invested and developed a lot in innovation. Apart from our own core products, we have established cooperation with international famous car manufactures," said Yao Lianzhi. In recent years, the company has completed more than 70 research and development projects, among which 20 are provincial-level research and development projects.

The aerial view of Shandong Yuangen Petroleum and Chemical Co. Ltd.

Under the leadership of the Yao Lianzhi, the helmsman of Shandong Yuangen, the research team has made great achievements in innovation. At present, the company covers an area of 270 mus, with a storage capacity of base oil of more than 45,000 tons, and a storage capacity of refined oil products of more than 25,000 tons. Now the company has more than 50domestic advanced automatic production lines with capacity of producing 350000 tons of all kinds of lubricating oil, grease and other products, which is expected to realize annual sales income 4 billion yuan.

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Sponsor:Information Office of Shandong Provincial People’s Government