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Promotional events to polish Shandong brands

2017/11/29 13:56:10   source:sdchina.com

Shandong will host a series of events to promote its famous local food brands in Nanchang, Nanjing and Wuhan from Dec. 1 to 19, 2017, according to a press conference held on Nov. 27 in Jinan, east China’s Shandong province.

Combining market development and brand promotion, Shandong province has launched the “Shandong Brands Touring China” program, aiming to make local brands known across the nation. It is an exploration initiated by the business authorities of Shandong province. With the theme of “Honest Shandong, Quality Life”, the program is government-guided and welcomes the participation of the whole of society.

This time, taking advantage of the 10th China Green Food Expo, 2017 China (Jiangsu) Time-honored Brand Expo, 26th China Food Expo and China (Wuhan) International Food Trade Fair, the “Shandong Brands Touring China” is scheduled to carry out three promotional events in Nanchang, Nanjing and Wuhan in the upcoming month.

A number of brands and products have been selected including time-honored brands, well-known trademarks, famous brands and growth brands as well as some featured products and products with a geographical indication. In three to four years, the “Shandong Brands Touring China” program is going to cover all Chinese provincial capitals and major cities and the selected brands and products are expected to become nationally known.

Currently, Shandong boasts a total of 711 well-known trademarks, 1,784 famous Shandong brands, 84 national-level products with a geographical indication, 294 China and Shandong time-honored brands.

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Sponsor:Information Office of Shandong Provincial People’s Government