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Shandong to launch culture consuming season

2017/7/14 15:23:33   source:Sdchina.com

According to a press conference held in Jinan today, Shandong is to carry out its first culture consuming season on July 20 as Jinan, Qingdao and Zibo have been rated as the national pilot cities of cultural consumption.

In the first batch of voucher distribution started from July 6, Shandong has given away 0.38 million vouchers of contracting malls to the public. “The three-month season will be held across the province with the theme of ‘Enjoy the culture and taste life’,” said Wang Tingqi, deputy director-general of Shandong Provincial Department of Culture.

The season is designed from six aspects, including art treasures, new cultural fashion, cultural tourism, traditional craft, digital culture and cultivation of humanistic quality.

In mechanism construction, a promotion system of cultural consumption is built in the form of “one card, one voucher and one platform”. “One card” means cultural card that benefit people. People can get the card for free and earning consuming points and discount by the card. “One voucher” refers to the (digital) coupon of cultural consumption worth from 5 yuan to 100 yuan. “One platform” refers to the information service platform of cultural consumption, including an official website, Wechat official account, television data platform and a platform named Tickets for Qilu Arts, whose construction has been finished. It will first be put into use in Jinan and then across the province before the end of the year.

Though only Jinan, Qingdao and Zibo are listed as national pilot cities of cultural consumption, other 14th cities of Shandong are required to develop cultural consumption in accordance with the national standard.

460 public-benefit and commercial activities will be held about 2,950 times in total during the season. 316 cultural enterprises will participate in the event, covering 1,689 businesses.

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Sponsor:Information Office of Shandong Provincial People’s Government