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Poverty relief, we are on the way

2017/4/14 10:58:34   source:sdchina.com

15 graceful ancient villages, 6 distinctive townships, 5 moral models that move China…… these are what the media captured in Zibo of Shandong Province. As “Media in Action” kicked off again in April, more than a dozen media visit Zibo to turn their lens toward its poverty alleviation through industrialization to fuel the brand construction.

Invited by Zibo CPC Municipal Publicity Department, media outlets gathered in Zibo for “‘Media in Action’ ——Focus on the Six Distinctive Townships”. Before this, Zibo has already organized a series of “Media in Action” activities successfully.

AN INNOVATION ON TARGETED POVERTY ALLEVIATION

Some of the six distinctive townships are near to the railroad, some locate at the foot of the Great Wall of Qi, and some hide in deep mountain areas.

They share both similarities and unique features: wonderful scenery, profound cultural circumstance, abundant specialties…

This time media outlets will centre camera on the poverty relief through industrialization so as to offer people in these townships a path out of poverty.

AN INITIATIVE OF BRAND CONSTRUCTION

Though almost everyone, who once set their foot onto these beautiful townships, is stunned by their charm, the six townships in the deep mountains are unknown to the outside world. They also cannot afford the huge fees in publicity. That is the reason that Zibo CPC Municipal Publicity Department organizes the “Media in Action” activity. What we need to do is focusing on the brand construction of these townships and then popularizing them outside.

AN ODE OF POSITIVE ENERGY

Zibo is the hometown of Jiao Yulu, a model for cadres and public servants. It has been a moral highland of modern China. A large number of moral models like Jiao has sprung up here. Zhu Yanfu, Li Zhenhua, Sun Jianbo, Qi Qingliang, Liu Changfa……Jiao Yulu-like moral models emerge here in an endless stream. They have been or are fighting for leading people to shake off poverty.

THE MANIFESTATION OF MEDIA’S RESPONSIBILITY

Since the “Media in Action” event started from March of 2016, Zibo has organized a series of activities includes “Focus on Yiyuanhong Apple”, “Focus on Chinese Ceramic” and “Focus on the Great Wall of Qi”, and so on. Central and provincial mainstream media play an important role in the publicity of Zibo and have caused a big stir in society, which fully demonstrates the huge changes brought by the activity of “Going down to the grass-roots units, changing the attitude to work and rectifying the style of writing”.

Now, “Media in Action” has been a brand of Zibo’s publicity.

Distance cannot stop our heart for this land.

Let your eyes fall upon this land you love.

This is what the activity is for.

We are in action.

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Sponsor:Information Office of Shandong Provincial People’s Government