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China Community: An integration platform for cultural experience

2016/12/7 10:27:31   source:sdchina.com

  Looking for a place where foreigners can see traditional Chinese style while finding modern elements that makes the elder nostalgic and brings the charm of fashion to the youth. There is such a place and it’s in Qingdao. It is China Community, an integration platform for cultural experience. Thanks to Niu Hubing, the president of Shandong Old Village Group Co., Ltd (the Old Village), his love towards traditional culture created this magic cultural platform.

  The hall of the China Community

  Nearly 90 percent of catering enterprises cannot survive the curse of failing within five years. However, facing the fierce competition, the Old Village gives a different answer with 24-year successful operation. It’s China’s first designer hotel in Shandong Province. It is highly praised by prominent designers and attracts numerous traditional culture enthusiasts.

  It only takes five to six years for the Old Village to enter the fast lane of development, but NiuHubing didn’t stop his step in seeking for management innovation. He wanted to combine the traditional service industry with modern cultural creation and he did that. The design model of China Community has been the industrial benchmark.

  Internal layout of China Community

  Internal layout of China Community

  Niu found inspiration from a conversation with the head of the China Confucius Foundation, who said they would like to establish a Chinese cultural experience center. This seemed like a good idea too for Niu and his China Community. After that, Niu spent a lot of time in boning up on the economical experience and think a lot about the industrial format. Finally, China Community was established, targeting on the combination of cultural experience and life style.

  “People pay more attention to their cultural and spiritual appetites,” said Niu. The experience economy enjoys huge potential and the Internet is shaking the position of consume circle focusing on shopping malls. Cultural experience might be a good choice for the transformation of business system.

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Sponsor:Information Office of Shandong Provincial People’s Government