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Shandong eyes brand creation, quality and quantity guaranteed

2016/11/28 15:32:09   source:sdchina.com

  In order to catapult Shandong into a powerful province on brand and quality, the Shandong Bureau of Quality and Technical Supervision (SBQTS) has been carrying out strategies to boost Shandong"s Quality, Brand and Model This is in line with the ideas of being led by standard, built in quality, driven by brand and guaranteed with credit.

  Sun Xiuzhong, deputy director of Shandong Bureau of Quality and Technical Supervision, gave an exclusive interview to sdchina.com in the launching ceremony of the Omni media report on “Carry forward craftsmen spirit, Shandong manufactures the best” of open Shandong.

  PLAN ON FORGING SHANDONG BRAND

  Since September of this year, SBQTS has organized and implemented the Action Plan of “Ten Thousand, Thousand, Hundred and Ten”, which aims to help 40,000 enterprises to enhance their quality and management level within 3 to 5 years. They also aim to build 1,000 or more brand enterprises and products, develop 100 or more enterprises and products into renowned brand benchmarks and create 10 industrial brands, 10 regional brands as well as 10 powerful cities in quality.

  Cities in Shandong are focusing on the training of the front-line staffs to fulfill the penetration of the basic knowledge on quality and management with over 80% front-line staffs and 95% middle managers, said Sun Xiuzhong.

  MORE EFFORTS TO BRAND CULTIVATION

  Xun said Shandong is making efforts to forge more Fortune 500 companies in agriculture, manufacture and service industry.

  Three parks in Shandong have been approved as national demonstration areas on famous brand cultivation, which are the industry park on the development and manufacture of high-speed train in Chengyang, Qingdao, Penglai tourist resort in Yantai and the industry zone of compound fertilizer in Linshu, Linyi.

  Currently, Shandong has 86 production bases for high-quality products and ranks second in the total demonstration areas of famous brand across the country.

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Sponsor:Information Office of Shandong Provincial People’s Government