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Jingzhi Liquor to build new landmark of Chinese liquor culture

2015/10/30 11:58:53   source:sdchina.com

  The “Cultural heritage Protection” national media delegation arrived at Jingzhi Liquor Co., Ltd. on October 29 to explore the site of Nanjiaochang aquavit workshop.

  The working staff gave a brief introduction of the site of Nanjiaochang aquavit workshop.

  The “Cultural heritage Protection” national media delegation arrived at Jingzhi Liquor Factory on October 29 to explore the site of Nanjiaochang aquavit workshop, one of the 72 aquavit workshops in ancient Jingzhi town. The traditional brewing technique of Jingzhi town has been listed in the first batch of Shandong provincial intangible cultural heritage, becoming the veritable calling card of Qilu culture.

  Shandong Jingzhi Liquor Co., Ltd inherits the thousand-year long brewing technique and integrates China’s traditional culture to provide customers with quality liquor. It aims to build a new landmark of the Chinese liquor culture.

  The site of Nanjiaochang aquavit workshop, one of the 72 aquavit workshops in ancient Jingzhi town, covers an area of 400 square meters with over 100 fermentation pits. The ancient wine-making techniques in the Ming and Qing dynasties are relatively well-preserved here. In June 2015, the site of Nanjiaochang aquavit workshop was listed as the provincial cultural relics protection unit.

  Shandong Jingzhi Liquor Factory was established in 1948, one of the earliest state-owned liquor enterprises. In accordance with the 21-word brewing technique, Jingzhi Liquor innovated the quality management control and created the “9-link and traceable” quality control system to provide customers with high-quality liquors.

  Relying on the 5000-year long liquor civilization, Jingzhi Liquor integrates the liquor culture with the consumption culture, fashion culture and tourism culture to create an “experience marketing” mode, which promotes a sustainable, rapid and sound development of the enterprise.

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Sponsor:Information Office of Shandong Provincial People’s Government