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Zhou Xiaoming: Shandong to strengthen cultural and tourist integration

2014/9/15 9:59:10   source:sdchina.com

  “At the recently concluded 5th Shandong Cultural and Creative Industries Fair (SCCIF), 26 of the 52 signed major cultural projects are cultural tourism programs, with the investment amount of 86.59 billion yuan, accounting for 76 percent of the total investment amount,” Zhou Xiaoming, sub-inspector of Shandong Provincial Tourism Administration, introduced the latest achievement of the integration of culture and tourism in Shandong.

  Shandong, as a big cultural and tourist province, is a famous tourist destination in China. In recent years, under the brand of “Friendly Shandong”, Shandong tourism shows a strong momentum of development and the tourism revenue increases every year. In 2013, the total provincial tourism revenue amounted to 518.388 billion yuan, a year-on-year growth of 14.7 percent.

  At the same time, Shandong Provincial Tourism Administration highlights the significant position of historical and cultural projects in various marketing and promotion activities, and seriously selects competent and potential investors to develop historical and cultural tourism products.

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